"I have been there… carried the responsibility, and shaped people, businesses, and futures."
CEO/ C-Suite Executive
Founder of Yuwab Consulting
Certified Potential Coach
Arabic & English Coaching
My Ventures
Different expressions of one purpose
My Life Journey
1998
Started University
Indiana, USA
Distance taught me independence and courage.
Graduated University
University of Tulsa, USA
Bachelor of Chemical Engineering
2003
2007
Corporate Growth
Emirates Steel, Abu Dhabi UAE
The youngest manager to be appointed
Beginning of commercial corporate
Achieved My MBA
University of Strathclyde, Scotland
Studied at night and weekend, not an easy win
2009
2012
The Wellbeing Turning Point
Abu Dhabi UAE
A personal health experience shifted how I grow and lead
C-Suite Era
Emirates Steel Abu Dhabi UAE
Beginning of being the best in what I do
2014-
2022
2021
Oloaa
(My first true successful startup)
Abu Dhabi UAE
Turned my passion to business
CEO Era
Emirates Steel Abu Dhabi UAE
My dream coming true
2022
2022
Executive Coaching
Abu Dhabi UAE
Became a certified human potential coach to support leaders, professionals and teams
End of Corporate Journey
Emirates Steel Abu Dhabi UAE
Very Proud of what I achieved
2025
2026
Yuwab
(The first Coaching app in the UAE)
UAE
My passion to bring out the best in people, an innovative coaching and consulting platform intergrating AI
Why Wellbeing Became Personal
In 2012 I experienced a serious health illness. It forced me to pause, reflect and rethink everything I believed about work, performance and success. I learned that achievement means very little if the person behind it is exhausted or disconnected.
That moment became a turning point in my life, shaping who I am today - how I lead, how I coach, and how I build. Wellbeing is not separate from success; it is the foundation that allows us to grow, perform, and lead with clarity.
Leaders under
pressure
People going through transition or change
Executives & Senior Professionals
Teams that need stronger communication
Entrepreneurs
& Founders
People who value reflection, honesty, and growth
Executive Leadership
Real experience with pressure, strategy, decision-making, people, and transformation.
Self-Awareness
Helping people understand their patterns, choices, emotions, and leadership behavior.
Wellbeing
Supporting sustainable performance through healthier habits, presence, and balance.
Emotional Intelligence
Helping people communicate, listen, empathize, and respond with more intention.
Entrepreneurship
Building businesses and ideas from the ground up through Yuwab and Oloaa.
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What I believe about leadership
I believe leadership is not only about strategy, performance, or decision-making. It is also about the person behind the role.
The way we listen, communicate, handle pressure, understand ourselves, and treat others shapes the way we lead.
What Grounds Me
Family
My strongest source of meaning.
Faith
A daily reminder of humility and purpose.
Wellbeing
The foundation for sustainable performance.
Growth
Staying curious, reflective, and open.
Presence
Listening fully and living with intention.
Adam Klasicki
Saaed is a very thoughtful and provoking coach that will force you to drill deeper and gain clarity into your own behaviours, motivations, and goals. He has wisdom, empathy, and is also a great guy. Thank you.
Group Coaching
Ryan S
Saeed is a brilliant, aspirational life coach who intelligently listens and unlocks potential. His precise methods and compassion help you identify true blockers and situational drag in order to align your professional and personal development towards a better self.
Group Coaching
Germane
This goes beyond rating 5 stars and is more about the most exemplary qualities I see in a leader. With undisputable credentials; Saeed is a coach extraordinaire!! He came down to the most day to day workings in my profession and asked questions which should have been asked long back. And he gave me answers from a C suite leader's perspective and to-do items to make sure that my action plan sticks to the rails.
Group Coaching
